Using SMS with ActiveCampaign to Enhance Your Marketing 📲

 

Using SMS with ActiveCampaign to Enhance Your Marketing 📲

 

SMS ActiveCampaign

Table of Contents

- Introduction

- Benefits of Using SMS with ActiveCampaign

- How to Set Up SMS Marketing in ActiveCampaign

- SMS Use Cases to Consider 

- Segmenting Your SMS Contacts

- Creating Effective SMS Content

- Testing and Optimizing Your SMS Campaigns

- Avoiding Spam Traps and Opt-Outs

- Integrating SMS with Other Marketing Channels

- Tips for Writing Powerful SMS Messages

- Measuring Your SMS Marketing ROI

- The Future of SMS Marketing 

- Conclusion

- FAQs

 

Introduction

 

SMS marketing represents an extremely valuable channel for engaging customers in a direct, timely, and relevant way. Integrating SMS capabilities into your ActiveCampaign workflow can take your marketing campaigns to the next level. 🚀 There are so many possibilities that open up when SMS enters the picture!

 

With open rates exceeding 90% and click-through rates consistently higher than email, SMS delivers proven results. There's a reason why billions of SMS messages are sent each year. SMS provides a personal and trusted communication channel right on the mobile devices your customers already have glued to their sides 24/7.

 

Whether you want to send promotions, drive conversions, schedule appointments, improve customer service, or boost engagement, SMS can make it happen. This guide will explore the many potential benefits of adding SMS to your ActiveCampaign marketing stack. We'll also provide tips to help you successfully set up SMS, create compelling content, maximize deliverability, integrate across channels, write high-impact copy, track ROI, and more.

 

Let's dig in to how SMS can enhance your overall marketing strategy! 😀

 

First off, what are some of the key benefits you can expect from integrating SMS capabilities with ActiveCampaign?

 

 Delivering Timely, Relevant Messages

 

One of the biggest advantages of SMS marketing is the ability to reach people right on their smartphones instantly with timely, relevant content. Email inboxes can quickly get crowded, with open rates declining. SMS cuts through the noise to deliver important information when it's most useful.

 

For example, you could send last-minute black Friday sale announcements, new product releases, shipping confirmations, password reset notices, and other timely alerts that customers need to know. The immediacy of SMS allows you to be part of relevant conversations in the moment.

 

 Driving More Conversions

 

Multiple studies have shown SMS can drive higher conversion rates compared to other channels like email. SMS delivers your message directly into the default messaging app people already use daily. This helps call customers to action when they're most receptive.

 

You can use SMS to provide coupons, promotoins, event reminders and other conversion-focused content. When combined with email and other marketing channels, SMS becomes a powerful driver of leads and sales.

 

 Reaching Customers Anywhere, Anytime

 

One major advantage of SMS is it enables you to reach customers anytime, anywhere - right on their mobile devices. No wifi or data connection is needed - SMS uses basic cellular networks to reach users.

 

That means you can connect with customers when they're in transit, waiting in line, walking the dog, or going about their day. SMS fits conveniently into consumers' on-the-go lifestyles. You can engage users even when they have limited ability to take actions.

 

 Improving Customer Service

 

SMS also provides an avenue to improve your customer service strategy. With SMS, you can set up rapid automated conversations using chatbots. Or agents can handle customer queries, complaints and issues quickly over SMS.

 

You can also send appointment reminders, shipping confirmations, and other service-related notifications via SMS. Studies show fast service issue resolution over text can improve customer satisfaction.

 

 Sending Appointment Reminders

 

Speaking of reminders - SMS represents an excellent way to send appointment, class, event or meeting reminders. Tools like ActiveCampaign make it easy to set up automated SMS reminder workflows.

 

Why are reminders important? Up to 80 percent of doctor's appointments are cancelled or rescheduled each year. Appointment reminders can reduce cancellations by over 40 percent. Reminders build trust and reduce friction.

 

 Engaging Mobile Users

 

Here are some staggering stats - there are 5.27 billion unique mobile users worldwide. Mobile usage now exceeds desktop. Over 75% of internet users access the web via mobile.

 

SMS allows you to engage this mobile-centric audience in the medium they always have access to. With smartphone dependence rising, SMS adoption will only grow. Mobile is the future - and SMS is the best way to connect.

 

 Breaking Through The Noise

 

Another major benefit of SMS marketing is it enables you to cut through the digital noise. Email inboxes are beyond crowded, with the average office worker getting 121 emails per day. Social media feeds are overwhelming.

 

SMS stands out by delivering your message directly to the messaging inbox consumers already check constantly. Over 98% of texts are opened, often within minutes. You'll see fast engagement vs other channels.

 

As you can see, integrating SMS as part of your ActiveCampaign marketing stack offers a variety of benefits, from driving conversions to improving CX and everything in between. With strategic use, SMS can become an invaluable communication channel.

 

Now let's explore the nuts and bolts of setting up SMS marketing within ActiveCampaign. We'll outline the key steps involved in getting started.

 

 How to Set Up SMS Marketing in ActiveCampaign

 

Looking to add SMS capabilities into your ActiveCampaign workflow? Here is an overview of the process:

 

 1. Select an SMS Provider

 

First, you'll want to select an SMS service provider. Companies like Twilio, MessageBird, Route Mobile and others allow you to lease a virtual mobile number to use for sending and receiving texts.

 

Make sure to choose an SMS provider that integrates easily with ActiveCampaign. Most major companies offer plugins, APIs, or connectors to link up with leading marketing CRMs and automation platforms.

 

Consider costs, reliability, features and other factors when selecting your SMS service. Having a dedicated SMS short code can further boost perceived legitimacy.

 

 2. Integrate the Provider with ActiveCampaign

 

Once you've chosen an SMS provider, it's time to integrate it with ActiveCampaign. Most SMS companies provide instructions for connecting your account via their ActiveCampaign plugin or API credentials.

 

This will link up your virtual mobile number with your ActiveCampaign platform. Now you'll be able to view SMS analytics, manage contacts, create workflows and more all within your ActiveCampaign dashboard.

 

 3. Set Up Keywords and Short Codes

 

Now it's time to set up any keywords or short codes. These allow customers to engage by texting a specific word or phrase to your SMS number in response to a call-to-action.

 

For example, you may want subscribers to text "JOIN" to subscribe to your SMS list. Or text "HELP" to trigger an automated support sequence. Keywords streamline engagement.

 

 4. Import Contacts

 

Chances are you already have segmented contact lists in ActiveCampaign through your email marketing initiatives. Leverage these by importing the SMS-worthy segments into your new SMS workflows.

 

This ensures you can sync these contacts seamlessly across email, SMS and other channels you market on. Identify which existing segments will benefit most from SMS communication.

 

 5. Create Campaigns and Automations

 

Here comes the fun part - actually designing engaging SMS content and setting up smart automations! The SMS composer in ActiveCampaign makes it fast and easy.

 

Drag-and-drop workflow builders, along with pre-built templates and examples, enable you to create targeted SMS campaigns that integrate seamlessly with your email, social and other efforts.

 

And that's an overview of how to get SMS capabilities up and running within the ActiveCampaign ecosystem! With these core steps completed, an exciting new channel opens up.

 

 SMS Use Cases to Consider

 

Now that you understand the basics of setting up SMS marketing, what are some potential uses cases to explore? Here are some ideas to inspire you:

 

 Promotions and Offers

 

SMS represents an extremely effective medium for sending promotions, coupons, discounts and other marketing offers directly to customers' phones. You can drive traffic to physical or online stores.

 

For example, a clothing retailer could text out a 25% off coupon for that weekend only. Or a SaaS company could offer a free trial or discounted first month for new sign-ups via text link.

 

Flash sales, holiday discounts and other limited-time promotions take on added urgency when delivered directly via SMS. You'll see higher redemption and conversion vs email or other channels.

 

 Lead Generation

 

Another popular SMS use case is lead generation. For example, you can capture leads via website popups that prompt visitors to text a keyword to your SMS number to gain access to gated content.

 

Once they text the keyword, the lead is automatically captured for future nurturing. You can also use SMS as part of a multi-channel follow-up sequence to re-engage prospects who previously expressed interest.

 

 Appointment Reminders

 

As touched on earlier, appointment reminder automation is a highly valuable application of SMS technology. Tools like ActiveCampaign make it easy to set up tailored SMS appointment reminders.

 

For example, a dentist's office could automatically text patients 24 hours before their scheduled cleaning to confirm the time, date and location. This reduces cancellations.

 

 Alerts and Notifications

 

SMS is also great for sending urgent alerts or timely notifications that customers need to know. For example, a food delivery app could text when an order is picked up or delivered.

 

Other alerts might include shipping confirmations, password reset notices, low inventory warnings, sudden changes in scheduling or pricing, and more.

 

 Customer Surveys

 

Here's an interesting use case - leveraging SMS for customer surveys and quick feedback. Brands could text short 1-5 question surveys to customers immediately after a purchase.

 

The immediacy of SMS makes it more likely to get quick responses vs email surveys. Plus you can have branching logic based on responses - like following up on dissatisfied experience reports.

 

 Chatbots

 

Many brands are now leveraging chatbots to provide 24/7 automated support, recommendations and conversations over SMS. Chatbots provide an instant connection.

 

Using natural language processing and machine learning, SMS chatbots can handle common questions, take orders, provide account information and more down entirely over text.

 

 Live Events

 

For conferences, sporting events, concerts and other live happenings, SMS enables creative attendee engagement opportunities.

 

From speaker Q&As to real-time polls and quizzes, event organizers can drive interaction via SMS. Attendees simply text a shortcode to participate right from their seats.

 

 Peel and Win Promos

 

For restaurants, gas stations and other brick-and-mortar businesses, SMS "peel and win" campaigns help drive foot traffic. Customers peel off labels to reveal prizes, codes etc.

 

Once peeled, the label instructs the customer to text a keyword to your SMS number to claim their prize or unlock discounts. This builds engagement with minimal friction.

 

 Interactive Contests

 

Similarly, you can run polls, votes, bracket contests and other participatory competitions via SMS. Fans text customized shortcodes to cast votes or enter submissions.

 

The ensures widespread access - not everyone has a smartphone capable of scanning QR codes or accessing web forms. SMS provides universal interaction.

 

As you can see, the possibilities are truly endless when integrating SMS into your ActiveCampaign automations and workflows. Get creative, and identify use cases tailored to your audience, industry and goals.

 

 Segmenting Your SMS Contacts

 

Now we come to the topic of database segmentation. Like email, your SMS contacts can be divided into subsets using ActiveCampaign's extensive filtering tools. Let's explore various ways to approach SMS contact segmentation.

 

 Geographical Segmentation

 

One obvious but important SMS segmentation tactic is by geographical location. Some geo-data you may want to divide contacts by includes:

 

- City or Metropolitan Area - Target locals with events, stores etc. in their city.

 

- State/Province - Engage customers domestically by state or province.

 

- Country - Appropriate for global brands targeting by country.

 

- Zip or Postal Code - Granular neighborhood/district-level segmentation.

 

Geo-targeting allows contextual localization. Send Florida residents hurricane alerts. Notify Chicagoans of sports game discounts. You get the idea.

 

 Demographic Segmentation

 

Slice your SMS list based on demographic factors like:

 

- Age - Create groups like millennials, Gen Zers, baby boomers etc.

 

- Gender - Craft messaging tailored specifically for men or women.

 

- Income - Send high-income earners luxury offers. Give thrifty folks coupon codes.

 

- Education Level - Adjust language based on masters degree vs. high school education.

 

- Occupation or Industry - Teachers may appreciate different content than construction workers.

 

- Parental Status - Cater to busy parents vs. free-wheeling non-parents.

 

Demographic segmentation improves personalization based on social factors. Just be careful not to discriminate.

 

 Behavioral and Psychographic Segmentation

 

For deeper personalization, differentiate contacts by behavioral and psychographic data like:

 

- Interests - Group birdwatching enthusiasts vs. golf lovers for niche content.

 

- Lifestyle - Target urban hipsters differently than rural retirees.

 

- Values - Traditionalists have different motivators than modern activists.

 

- Purchase History - Identify big spenders vs. discount shoppers.

 

- Channel Preferences - Some prefer SMS vs. email vs. social.

 

- Website Activity - Segment engaged visitors from bounce-heavy triers.

 

Really dig into who customers are and what makes them tick for maximum relevance.

 

 Customer Journey Stage Segmentation

 

Dividing your SMS list based on where contacts are in their journey is crucial:

 

- Recent Leads - Follow up fast via SMS on new sign-ups.

 

- Long-term Subscribers - Send VIP offers to loyalists.

 

- Lapsed Customers - Re-engage disengaged contacts.

 

- Prospects - Nurture cold leads via personalized SMS streams.

 

- Current Customers - Upsell or cross-sell higher-tier customers.

 

Matching messaging to journey stage keeps SMS targeted and effective.

 

As you can see, leveraging ActiveCampaign's segmentation capabilities allows you to divide your SMS contacts in every way possible. Take advantage to inject personalization and improve results.

 

 Creating Effective SMS Content

 

Now we come to the topic of crafting engaging content for your SMS campaigns. This is just as important as how you segment contacts. Here are some tips for creating SMS messages that deliver results:

 

 Get to the Point Fast

 

With limited space (just 160 characters), you need to get right to the point with SMS content. Be concise and direct. Don't beat around the bush. Deliver your key message clearly.

 

 Speak Conversationally

 

SMS is not the place for formal, corporate-sounding copy. Instead, adopt a casual, conversational tone. Use natural phrasing people would use chatting with friends. Avoid overly salesy language.

 

 Personalize the Message

 

Leverage merge tags to include first names, locations, past purchases and other details. This level of personalization makes SMS copy feel 1:1.

 

 Offer Clear Value

 

Articulate what's in it for the recipient. Focus on compelling benefits vs. generic features. Communicate concrete value the reader gains.

 

 Add Countdown Timers or Expiration Notices

 

If applicable, inject urgency by noting an offer expires in X hours or X days. The looming expiration compels fast action.

 

 Use Emojis and Symbols Thoughtfully

 

Emojis help convey tone and excitement, but don't overdo it. Pick ones thematically relevant vs random emojis. Ensure they render across devices.

 

 Include Clear Calls-to-Action

 

Tell subscribers clearly what you want them to do - click a link, download an app, call a number, visit a store etc. Concise CTAs reduce friction.

 

 Test Different Timing

 

Pay attention to when messages are sent. Try various days and times to determine optimal delivery times for maximum engagement.

 

 Promote Exclusivity

 

Framing an SMS offer as exclusive or for subscribers only increases its perceived value and urgency to take advantage before it's gone.

 

These tips will help you craft SMS content that breaks through the noise to generate results. Write copy that compels responses.

 

 Testing and Optimizing Your SMS Campaigns

 

It’s essential to continually test and optimize your SMS approach over time. Here are some strategies to improve SMS effectiveness:

 

 A/B Test Your Content

 

Try different offers, promotions, copy tones, emoji usage etc. and A/B test content variants against each other. This reveals what resonates best with your subscribers.

 

For example, you could test "$10 off" vs. "10% off" to see which drives more conversions. Or test including emojis vs. text-only. The key is isolating specific variables.

 

 Experiment with Different Timing

 

As mentioned in the content section, test sending messages at different days of the week and times of day. See if mornings, afternoons or evenings perform best.

 

Early afternoon or early evenings tend to see higher engagement. But this varies by audience, so testing is key. Track open and click rates.

 

 Monitor Analytics Closely

 

Pay close attention to opens, click-through rates, unsubscribes and other SMS analytics. Identify your most successful messages. Double down on what works.

 

See which subscriber segments are engaging most. Use this to further refine your contact targeting to maximize results.

 

 Send Quick Polls and Surveys

 

Send occasional 1-3 question polls via SMS to gather helpful feedback. Ask about preferences, interests, features they’d like etc. Use this intel to shape future messaging.

 

 Tweak and Refine Campaigns  

 

Based on learnings, continuously refine your workflows. Improve contact targeting, content, timing, promotions, segment usage etc. to boost KPIs. Don’t just set it and forget it.

 

 Automate for Consistency

 

Leverage automation rules to schedule SMS workflows consistently and hands-off. For example, set up reminders X days before appointments or shipments.

 

Ongoing testing and optimization will help your SMS strategy evolve and improve over time as you learn more about subscriber behaviors.

 

 Avoiding Spam Traps and Maintaining Deliverability

 

With SMS marketing, it’s crucial to avoid spam filtering and deliverability issues. Here are some tips:

 

 Only Text Opted-In Contacts

 

Never purchase random phone lists or text people who didn’t consent. Only message recipients who explicitly opted in to receive your SMS outreach. This helps build trust and engagement.

 

 Offer Clear Opt-Out

 

In every SMS message, include clear opt-out instructions like "Reply STOP to opt out." Make unsubscribing easy to maintain subscriber satisfaction.

 

 Limit Message Frequency

 

Avoid bombarding contacts with constant SMS broadcasts. Send only timely, relevant information and spread messages out appropriately. Over-texting leads to opt-outs.

 

 Review Blocked Numbers

 

Check your SMS account for blocked numbers indicative of disengaged users. Remove hard bounces from your contact lists to optimize deliverability.

 

 Monitor Complaints

 

Keep an eye on spam complaints and abuse reports. If certain numbers trigger issues repeatedly, remove them to avoid jeopardizing your sender reputation.

 

 Stay Updated on Regulations

 

Follow TCPA and other laws regarding SMS communications. Get informed consent, provide opt-out mechanisms, and comply with all federal regulations.

 

With smart send practices, you can maintain stellar SMS deliverability while respecting recipient preferences and building lasting relationships.

 

 Integrating SMS Across Your Marketing Channels

 

While SMS on its own delivers results, combining it with other channels amplifies outcomes further. Here’s how to integrate SMS into a seamless multi-channel approach:

 

 Email

 

Promote SMS opt-ins in your email footers. Send emails urging contacts to text keywords to shortcodes to unlock gated content. Sync your email and SMS contact lists.

 

 Social Media

 

Run social ads with SMS opt-in messaging. Promote SMS enrollment opportunities across your social feeds. Share SMS-exclusive flash deals on social to drive FOMO.

 

 Web Push Notifications

 

Offer SMS opt-in via website prompts for visitors who consent to web push notifications. Then follow up across both channels.

 

 Direct Mail

 

On any print mailings, catalogs, flyers etc., add a callout for recipients to text a keyword to your SMS number to win prizes, receive discounts, or learn more.

 

 TV/Radio/Streaming Ads

 

In your video and audio ads, encourage audiences to text a shortcode for more information, discounts, or to enter a contest.

 

 Display & Paid Ads

 

Add SMS opt-in messaging in display ads, paid social ads, YouTube video ads, banners etc. Retarget visitors with SMS reminders.

 

 In-Store Signage

 

Use prominently placed in-store signage to drive SMS opt-ins. Educate patrons on texting offers or joining loyalty programs via SMS.

 

With strategic integration across channels, you can influence customers at every touchpoint and position SMS as a natural extension of your brand experience.

 

 Crafting High-Impact SMS Copy

 

Writing compelling SMS copy is an art unto itself. Here are proven copywriting tips for high-performing messages:

 

 Identify the Reader

 

Get very specific on who your target audience is. Define their demographics, psychographics, behaviors and motivations. Tailor copy directly to them.

 

 Speak to Their Needs

 

Ensure the offer or content directly ties to their interests, concerns and priorities. Align messaging with what matters most to them.

 

 Communicate Concrete Benefits

 

Articulate the exact benefits readers get - savings, convenience, entertainment etc. Don’t just state features, emphasize the “what’s in it for me?” value.

 

 Use Emotional Triggers

 

Spark emotions like excitement, fear of missing out, urgency etc. Emotions often override logic in driving actions, so focus copy on feelings.

 

 Keep It Conversational

 

Adopt a casual, friendly tone. Avoid overly salesy or formal language. Write like you're texting a friend one-on-one.

 

 Focus on Clarity

 

Get straight to the point. Be crystal clear on the exact action you want recipients to take. Remove any potential confusion or ambiguity. 

 

 Highlight Exclusivity

 

Framing offers as exclusive, limited-time or privileged makes them seem more desirable. Exclusivity builds demand.

 

 Speak Their Language

 

Mirror the vocabulary, idioms, humor and cultural references your audience uses. This makes your messaging feel authentic vs canned.

 

Powerful SMS copy comes down to truly knowing your subscribers and directly speaking their language. Keep these proven copywriting principles in mind as you compose high-impact messages.

 

 Tracking SMS Marketing ROI

 

To gauge effectiveness, it’s critical to monitor key SMS marketing metrics. Key indicators to watch:

 

 Delivery Rates

 

Percentage of total messages successfully sent. Industry standard is 90%+. Anything below 85% warrants investigation.

 

 Open Rates

 

Percentage of recipients who open the SMS message. Benchmark: 20%+. Declining open rates may signal content issues.

 

 Click-Through Rates

 

Percentage of users who click links within SMS messages. Goal: 2-5% is good. Falling CTRs suggest poorer call-to-action resonance.

 

 Bounce Rates

 

Percentage of undelivered texts due to invalid numbers, opt-outs etc. Watch for sudden bounce spikes that may indicate deliverability issues.

 

 Unsubscribe Rates

 

Percentage of recipients opting out of future messages. Below 2% is ideal, under 5% is acceptable. Higher opt-outs indicate problems.

 

 Engagement Time

 

Average time spent engaging with the SMS content. This indicates message relevance. Look for 2+ minutes.

 

 Conversions

 

Sales, sign-ups, downloads or other goals generated from SMS initiatives. Track by campaign and optimize accordingly.

 

Analyze these key indicators over time to gauge campaign health, identify issues, and continually refine your approach to maximize measurable ROI.

 

 The Future of SMS Marketing

 

While already an impactful medium, innovations on the horizon will only expand SMS marketing capabilities:

 

 AI Integrations

 

More brands will leverage AI, predictive analytics and machine learning to deliver individually tailored, hyper-relevant SMS content through automation.

 

 Rich Media

 

While MMS capabilities are limited now, multimedia SMS will eventually become more sophisticated and adopted - enabling images, gifs, video etc.

 

 Location-Based Targeting

 

Geo-fencing and proximity-based SMS messaging will grow. Brands will engage users with contextually relevant texts based on their real-time location.

 

 Personalized Conversations

 

SMS interactions will become more conversational and two-way between brands and consumers. Interactivity via intelligent chatbots will expand.

 

 Integrated Experiences

 

More immersive SMS integrations will emerge for live events, retail, connected devices and other experiential environments.

 

 Blockchain Security

 

Blockchain, encryption and authentication solutions will help secure SMS from scammers while still enabling valid brand communication.

 

The future is bright for SMS marketing. Now is the time to begin leveraging this high-impact mobile engagement channel!

 

 Conclusion

 

In summary, integrating SMS capabilities into your ActiveCampaign marketing stack unlocks game-changing opportunities to engage customers directly. SMS delivers unparalleled open and response rates no other channel can match.

 

This guide provided a comprehensive overview of SMS strategies, walking through how to set up SMS within ActiveCampaign, compelling use cases, segmentation approaches, content creation tips, optimization best practices and more.

 

By combining SMS with email, social media, web and other touchpoints - wrapped into cohesive automations - you can influence customers across channels and position your brand as a preferred source of information.

 

The time is now to capitalize on SMS marketing. Consumers are mobile-first - meet them where they already are. With strategic execution, SMS can become an invaluable component of your marketing arsenal.

 

 FAQs

 

 How much does it typically cost to get started with SMS marketing?

 

It varies based on message volume, but costs often range from $25-50 per month for basic plans up to several hundred dollars monthly for high-volume SMS senders. Many tools offer tiered plans.

 

 What are some examples of highly effective SMS campaign strategies?

 

Top-performing SMS tactics include limited-time discounts and coupons, shipping and order notifications, "Text to Join" lead gen, appointment reminders, interactive polls, and more.

 

 How quickly do most consumers engage with marketing-related SMS messages?

 

Unlike email, SMS messages tend to get opened and engaged with very rapidly - usually within 3 minutes or less after delivered. This is due to mobile's always-within-reach nature.

 

 How can customers opt out of future SMS marketing messages?

 

By simply replying with "STOP" or the opt-out keyword specified in the message, customers can immediately remove themselves from future SMS broadcasts based on TCPA rules.

 

 Is there a limit on the number of characters or messages per SMS?

 

Standard SMS maxes out at 160 characters. However, most SMS providers will automatically chain longer messages into multiple parts while still counting as one SMS.

 

 What are some tips for writing effective SMS copy?

 

Writing concisely, conversationally, clearly stating value, personalizing messages, using urgency triggers, and including a solid CTA all help craft SMS copy that compels engagement.

 

 How does SMS deliverability compare to email?

 

With near-ubiquitous usage of mobile messaging, SMS sees significantly higher reach and deliverability vs email. Over 98% of texts sent are successfully received by valid users.

 

 Can SMS messaging be used to engage international audiences?

 

SMS capabilities are generally limited to the country associated with your phone number. Certain providers offer international SMS, but costs are extremely high.

 

 How quickly are most SMS messages actually delivered to recipients' phones?

 

The major mobile carriers deliver 90%+ of SMS messages within 10 seconds or less. Latency is minimal except in rare cases of network congestion or outages.

 

 Are there any laws governing SMS marketing like with email?

 

Yes, the TCPA outlines compliance requirements like honoring opt-out requests. Stay up-to-date on all federal regulations to ensure your SMS approach meets standards.

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