Building Dreams: Our Vision -
Construction Company Mission Statement
Table of Contents
Benefits of a Strong
Construction Company Mission Statement
Defines Core Values and Purpose
Communicates Vision and Goals
Motivates Employees
Attracts Customers
Guides Decision Making
Steps to Create a Mission
Statement for a Construction Company
Reflect on Core Ideals and Aspirations
Highlight Construction Company Strengths
Quality Craftsmanship
Safety Record
Customer Service
Emphasize Commitment to Community
Local Hiring and Sourcing
Charitable Contributions
Sustainable Practices
Define Target Customers and Offerings
Craft Succinct, Memorable Wording
Key Elements to Include in a
Construction Company Mission Statement
Purpose and Aspirations
Core Values and Priorities
Safety
Integrity
Excellence
Commitment to Clients and Community
Services and Expertise
Examples of Strong
Construction Company Mission Statements
Skanska
Turner Construction
Clark Construction Group
Brasfield & Gorrie
Tips for Communicating and
Implementing the Mission Statement
Feature Prominently on Website and Materials
Highlight in Company Events and Meetings
New Hire Orientation
All-Hands Meetings
Company Newsletter
Reference when Making Key Decisions
Conclusion
FAQ
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Benefits of a Strong Construction
Company Mission Statement
Defines Core Values and Purpose
A well-crafted mission statement
: serves as a compass for a construction company, defining its core purpose and
reason for existing beyond profitability. It expresses the organization's
fundamental values and aspirations that guide its work. A strong statement
shines a light on what the company stands for at its heart. This helps orient
all employees around shared goals and ideals to work toward together. Rather
than just completing discrete projects, a meaningful mission reminds workers
that they are part of a larger effort to positively impact the community.
Communicates Vision and Goals
An effective construction company
mission statement also communicates the organization's vision for the future
and longer-term goals. It articulates where the leadership aims to take the
company and what they hope it will achieve over time. This provides helpful
context for employees' day-to-day tasks and decision-making. The mission sets
expectations about the direction and desired growth of the business. A
well-crafted statement includes forward-looking language that inspires
continual improvement, innovation, and reaching for ambitious targets across
the company.
Motivates Employees
In addition, a compelling mission
statement motivates employees and gives them a sense of meaning and purpose in
their work. When team members connect with the core ideals and aspirations
expressed in the mission, this fosters greater passion, engagement, and
satisfaction. Workers who feel aligned with the company's direction and reason
for being have more pride in their contributions and are willing to go the
extra mile. The statement helps everyone understand how they fit into the
larger vision and creates a unified, motivated workforce committed to shared
goals.
Attracts Customers
Furthermore, a strong mission
statement helps attract customers who share the company's values and appreciate
its customer-centric approach. When clients can clearly see what differentiates
a construction firm through its mission, they gain confidence that the company
prioritizes excellence and cares about more than just profits. The statement
signals that they will receive quality work and strong service by partnering with
the organization. Customers today seek out brands that align with their own
ideals and principles. A compelling mission establishes the construction
company as committed to its craft and community.
Guides Decision Making
Finally, an effective mission
statement provides guidance for important business decisions by grounding them
in the company's core values and purpose. When confronted with a strategic
choice, executives can reference the ideas expressed in the mission to evaluate
which option best aligns with long-term aspirations. This helps avoid straying
down paths that undermine the fundamental goals and priorities at the heart of
the organization. The mission steers construction firms toward choices that
reinforce their desired culture and what makes them stand out.
In summary, a thoughtfully
crafted mission statement offers immense value, clarifying purpose, inspiring
employees, attracting customers, and guiding decisions. Every construction
company should take the time to define its reason for being through a
meaningful and memorable statement.
Steps to Create a Mission Statement
for a Construction Company
Reflect on Core Ideals and
Aspirations
The first step in crafting an
effective construction company mission statement is to reflect deeply on the
organization's core ideals and aspirations. Gather key leaders and stakeholders
to brainstorm characteristics that define the essence of the company. What
principles and beliefs guide its work? What greater purpose beyond profits
drives its efforts? This self-reflection helps articulate the shared values at
the heart of the business to feature prominently in the statement.
Highlight Construction Company
Strengths
Quality Craftsmanship
Next, reflect on the
organization's strengths and areas of expertise to highlight in the mission
statement. For a construction company, this often includes a commitment to
quality craftsmanship. The statement can emphasize exceptional standards for
every project and continual pursuit of innovation and improvement in building
practices.
Safety Record
In addition, calling out an
excellent safety record spotlights responsible practices that protect workers.
This appeals to owners seeking conscientious partners who make worker
well-being a top priority.
Customer Service
Moreover, excellent customer
service is a key strength for construction firms to feature in their mission
statement. This conveys that the company is responsive, collaborative, and
dedicated to complete client satisfaction.
Emphasize Commitment to Community
Local Hiring and Sourcing
The mission statement presents an
opportunity to emphasize the construction company's community impact and
commitment to social responsibility. For example, it can highlight local
hiring, subcontracting, and sourcing initiatives that support economic
development in the area.
Charitable Contributions
Giving back through charitable
contributions and volunteer work is another positive area to include. This
communicates values beyond the bottom line.
Sustainable Practices
Sustainable construction
practices also deserve focus as an emerging area of leadership for
community-minded companies.
Define Target Customers and
Offerings
In addition, the mission
statement should define the construction company's target clientele and
offerings. Who does it aim to serve through its projects and services? Clarity
on ideal customers helps set appropriate expectations.
Craft Succinct, Memorable Wording
Finally, the language should be
succinct, memorable, and impactful. Avoid generic platitudes and instead
include unique details on ideals, strengths, and commitment to the community.
This creates a powerful statement that resonates across stakeholders and drives
strategic decisions.
With thoughtful reflection and
intentional wording focused on differentiating values, construction companies
can develop inspiring mission statements that motivate employees and attract
like-minded customers.
Key Elements to Include in a
Construction Company Mission Statement
Purpose and Aspirations
First, the mission statement
should express the construction company's fundamental purpose and reason for
being. This defines the meaningful, positive difference it aims to make in the
world. The statement can frame the work as serving the community, improving
lives, or enabling human progress through infrastructure projects, for example.
Beyond financial goals, what legacy does the company hope to leave? This
aspirational language puts the business in context of larger societal goals.
Core Values and Priorities
Safety
The statement should also
spotlight the organization's values and guiding principles. Key priorities like
safety, operational excellence, accountability, and ethical integrity deserve
emphasis. For construction, safety should take center stage as an essential
commitment.
Integrity
Integrity is another essential
trait for an organization handling complex, expensive projects. Customers must
trust that the company will be transparent and keep its word.
Excellence
In addition, excellence is an
important principle that encompasses high quality, precision, and outstanding
results. This signals an unconditional commitment to meeting high standards on
every job.
Commitment to Clients and Community
A strong mission will emphasize
customer service and satisfaction as critical. Construction companies rely on
positive client relationships and word-of-mouth. The statement can position the
company as a collaborative, communicative partner dedicated to the client's
vision and needs. In addition, it can highlight a broader commitment to
bettering the community through ethical business practices. This positions the
company as a conscientious contributor to society rather than simply chasing
profits.
Services and Expertise
Finally, the mission should
reference construction expertise and services offered, such as sustainable
building, infrastructure projects, specialized materials, etc. This grounds the
statement in the company's actual operational focus while still providing
aspirational context. The expertise described should align with target
customers and offerings.
Keeping these key elements in
mind helps craft a holistic mission statement that humanizes the construction
company and conveys its special combination of technical capabilities and
values. This provides a solid foundation for decisions and growth.
Examples of Strong Construction
Company Mission Statements
Skanska
"Skanska builds for a better
society. We provide innovative and sustainable solutions for infrastructure,
renewable energy, healthcare and commercial projects shaped by responsible
construction."
This globally focused statement
succinctly captures Skanska's sustainability values, societal aspirations, and
construction expertise. It positions the company as building more than just
structures through responsible practices.
Turner Construction
“Turner Construction Company is
the foremost general builder in North America, with a commitment to deliver the
highest value for clients through safe project execution, integrity, community
involvement, industry leadership, and innovation.”
Turner sets expectations for an
exceptional partner committed to clients and community. They emphasize
construction expertise as well as leadership and innovation.
Clark Construction Group
"To build with the highest
quality, integrity and value, which will continue to improve lives throughout
the communities we serve."
Clark keeps their statement
simple and focused on quality workmanship and community impact. The phrase
"continue to improve lives" elevates their purpose.
Brasfield & Gorrie
“As a large privately held
general contractor, Brasfield & Gorrie is committed to making lives better
by caring for people and skillfully building exceptional structures that stand
the test of time."
These highlights caring for
people as a core priority alongside construction expertise. They emphasize
"exceptional structures that stand the test of time" as their legacy.
These statements use aspirational
language and purpose-driven messaging while keeping the focus on construction.
They balance values, service, innovation, and expertise appropriate to the
industry. Other companies should look to these examples when crafting
statements aligned with their own specialties and capabilities. The key is
conveying the deeper aspirations that drive the work.
Tips for Communicating and
Implementing the Mission Statement
Feature Prominently on Website and
Materials
Once finalized, the construction
company mission statement should feature prominently on the company website and
printed materials like brochures, catalogs, and signage. This ensures maximum
visibility and awareness across potential customers.
Highlight in Company Events and
Meetings
New Hire Orientation
In addition, the mission and
values should have a regular presence in employee communications and events.
For example, the statement can be shared and discussed during new hire
orientation to set expectations and align new workers to the culture.
All-Hands Meetings
All-hands meetings are another
opportunity to reinforce the statement through recitations or tying news items
back to core values.
Company Newsletter
Regular mentions in the company
newsletter or intranet keep the mission top of mind. Employees should
constantly see how their day-to-day work ladders up to advance the aspirations
in the statement.
Reference when Making Key Decisions
Finally, executives and managers
should actively reference the statement when making critical decisions on the
company's direction. Reviewing potential choices or strategies against the
mission statement safeguards against straying from the business's purpose and
reason for being. This ensures alignment across operations.
With consistent visibility
through multiple channels, the statement becomes ingrained in the construction
company's culture and influences decisions at all levels. A thoughtfully
crafted and communicated mission sets up the organization for unity,
motivation, and purposeful growth.
Conclusion
An impactful construction company
mission statement requires deep reflection and precise wording to express the
business's true aspirations, values, and expertise. When stakeholders align
around a shared sense of purpose beyond profitability, this drives meaningful
growth. The statement also helps attract customers and motivate employees
seeking to make a positive difference through their work.
Construction companies willing to
devote the necessary time to clarifying their noble goals and community-focused
values will reap rewards through engaged workers and expanded business
opportunities. While the industry's technical skills remain essential,
expressing deeper purpose through a thoughtful mission statement helps forge
even stronger connections with clients and talented builders. When aligned with
strategy and operations, this statement becomes a foundation for success
through unified efforts to build structures and communities that stand the test
of time.
FAQ
Question 1: How often should a
construction company review and update its mission statement?
While the core ideals likely
remain fixed, revisiting the statement every 2-3 years allows adjusting
language to reflect new priorities, capabilities, or values. Company leadership
can assess if the current statement still accurately represents the business.
Minor updates may be beneficial.
Question 2: Where should a
construction company's mission statement be displayed?
The statement should feature
prominently on the company website, printed marketing materials, office
signage, employee handbooks, and job site banners. Repeated visibility
reinforces it across stakeholders.
Question 3: Should a construction
company's mission statement list specific services or capabilities?
While too much detail is
unnecessary, some reference to core construction offerings and expertise is
appropriate to ground the statement in the actual business focus. However, this
should not overwhelm the aspirational content.
Question 4: How can construction
companies engage all employees with the mission statement?
Feature it in newsletters,
meetings, new hire orientation, performance reviews, and company awards
programs. Leaders should reference it when explaining priorities and
initiatives. Cross-departmental goal-setting can align to statement values.
Question 5: What makes a
construction company's mission statement ineffective?
Generic, boilerplate language
that could apply to any company diminishes impact. Lofty claims without
specific supporting details come across as platitudes rather than authentic
ideals. Lengthy statements lose focus. An ineffective statement will not
resonate or guide decisions.
Question 6: Should the mission
statement include language about growth or expansion goals?
The statement is meant to
articulate purpose rather than specific business metrics. However, brief
forward-looking language about anticipated direction can frame the company's
vision for positive change over time through construction excellence.
Question 7: Can a mission statement
focus on both social good and financial performance for a construction company?
Absolutely. The most effective
statements express the intent to use construction expertise as a vehicle for
profit as well as purpose through values like safety, quality, and community
impact. Profits enable other goals.
Question 8: How often should a construction
company share or recite the mission statement?
The leadership should reference
the statement regularly in emails, presentations, and discussions to reinforce
its visibility. But reciting it verbatim in full too frequently can make it
seem rote. It should support messaging rather than become repetitive.
Question 9: Should a construction
mission statement include language about ethics or integrity?
Yes, most companies benefit from
stating a clear commitment to ethical practices, given that construction
projects require substantial trust. Phrases highlighting honesty, transparency,
and accountability establish important behavioral expectations.
Question 10: Who should be involved
in developing a construction company's mission statement?
A diverse set of stakeholders -
executives, project managers, field supervisors, administrative staff - will
provide helpful perspectives. Input from customers is also valuable. But final
approval lies with senior leadership.